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Uber 大刀闊斧Rebranding的內幕與脈絡 以U和路為主軸的Logo意象 / Photos Source : Wolff Olins https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1618298562408-2PFYU4581KPBW3QCA4GI/003.png Articles - Uber 大刀闊斧Rebranding的內幕與脈絡 Logo改版歷程 https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1618298763389-FXQMXR3RDTFGEUADO5XS/004.jpeg Articles - Uber 大刀闊斧Rebranding的內幕與脈絡 https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1618298718237-RX3X0QO8PM6RK1YUY69I/005.png Articles - Uber 大刀闊斧Rebranding的內幕與脈絡 https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1618298830340-6YF6TBO62EY2BFDRSCQD/006.jpeg Articles - Uber 大刀闊斧Rebranding的內幕與脈絡 https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1618298897292-FB4R799HEXIADN10MBJ0/007.jpeg Articles - Uber 大刀闊斧Rebranding的內幕與脈絡 https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1618299311901-V712F3NT281LO7M2YN97/008.gif Articles - Uber 大刀闊斧Rebranding的內幕與脈絡 https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1618299476817-GI9QI2IQFPHMM4MSGUE8/009.gif Articles - Uber 大刀闊斧Rebranding的內幕與脈絡 https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1618299087166-F5LVNDNGOSCWZMXHK6H9/010.png Articles - Uber 大刀闊斧Rebranding的內幕與脈絡 https://www.therebrandinglab.com/articles/medium monthly 0.5 2021-05-18 https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1618239400670-7XP7T8E42QILYQVG03DS/1_9oqy7CFpuzEX5KTEeipXZQ.png Articles - Medium品牌竟然又更新了！談談其更新背後的理由和啟發 Photos Source : https://www.wearecollins.com/ https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1618296964510-ZYAE82LAOFHGTJJH784W/002.gif Articles - Medium品牌竟然又更新了！談談其更新背後的理由和啟發 Photos Source : https://www.wearecollins.com/ https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1618297642903-YG5AT5AX18T59Y03RBB0/003.png Articles - Medium品牌竟然又更新了！談談其更新背後的理由和啟發 https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1618297220525-9AK4CMRS8QSQTO1IOJK7/004.png Articles - Medium品牌竟然又更新了！談談其更新背後的理由和啟發 https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1618297481955-5ECHKCCZ3993KHINGNG3/005.jpeg Articles - Medium品牌竟然又更新了！談談其更新背後的理由和啟發 https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1618297459634-PNRBPUS26RLERMJXMNF4/006.png Articles - Medium品牌竟然又更新了！談談其更新背後的理由和啟發 https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1618297599999-QV42V21JWW7KVQ38OQ4T/007.png Articles - Medium品牌竟然又更新了！談談其更新背後的理由和啟發 符號會使Medium品牌退居二線，把視覺重點留給創作者。 https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1618297711908-01TA9EQVA39XJ3AJTZZL/008.jpeg Articles - Medium品牌竟然又更新了！談談其更新背後的理由和啟發 https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1618297785139-MD7WIYX22PUT22XE9UZ2/009.jpeg Articles - Medium品牌竟然又更新了！談談其更新背後的理由和啟發 https://www.therebrandinglab.com/articles/category/%E5%93%81%E7%89%8C%E9%87%8D%E5%A1%91 monthly 0.5 https://www.therebrandinglab.com/articles/tag/%E5%93%81%E7%89%8C%E5%86%8D%E9%80%A0 monthly 0.5 https://www.therebrandinglab.com/articles/tag/%E5%93%81%E7%89%8C monthly 0.5 https://www.therebrandinglab.com/articles/tag/%E5%93%81%E7%89%8C%E8%A8%AD%E8%A8%88 monthly 0.5 https://www.therebrandinglab.com/articles/tag/%E6%9D%BE%E6%9C%AC%E6%B8%85 monthly 0.5 https://www.therebrandinglab.com/articles/tag/%E5%93%81%E7%89%8C%E9%AB%94%E9%A9%97 monthly 0.5 https://www.therebrandinglab.com/articles/tag/%E8%97%A5%E5%A6%9D%E5%93%81%E7%89%8C%E5%86%8D%E9%80%A0 monthly 0.5 https://www.therebrandinglab.com/articles/tag/%E5%93%81%E7%89%8C%E9%87%8D%E5%A1%91 monthly 0.5 https://www.therebrandinglab.com/articles/tag/Rebranding monthly 0.5 https://www.therebrandinglab.com/articles/tag/Branding monthly 0.5 https://www.therebrandinglab.com/home daily 1.0 2026-02-16 https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/9da36233-4c27-42ca-919d-ed3fba92482f/%E7%B5%B1%E8%81%AF%E5%AE%A2%E9%81%8B-1.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1022d388-f680-4f62-b747-922258ac88d5/%E5%9C%93%E5%B1%B1%E5%A4%A7%E9%A3%AF%E5%BA%97+-+0.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/351648fc-f4ec-426b-bd3a-94bac57eb1bc/p1.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/2b657294-f013-482a-ae35-0d244dc8fe58/01+%281%29.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1621148681299-ZBD7MI24LUEXFYF0LU0S/42.png Home https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1621488283220-RGBMT6EED5IVGJJ2H55H/01.png Home https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1621513295350-6U2P4GVK040IXO8BKIHV/1*pEx2qIwmVyLe5G3FaZUX-A.jpeg Home - 20年來漢堡王的識別首次更新，以美味有機為主軸的視覺系統 漢堡王的識別更新看起來嶄新又現代，但其實並不然，他們回歸了1969 年的舊識別。其原因究竟為何呢？ Learn More https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1621832146331-6DC23W4NGEOMUZXQOAN9/%E6%88%AA%E5%9C%96+2021-05-24+%E4%B8%8B%E5%8D%8812.53.41.png Home - Google為什麼要改Gmail的識別？從Gmail 的識別更新我們能學習到的事 究竟是什麼理由促使Gmail在用戶穩定成長的狀態下大膽的進行更新呢？我們來談談這次更新的目的和其帶來的影響 Learn More https://www.therebrandinglab.com/small-talk daily 0.75 2023-11-14 https://www.therebrandinglab.com/the-rebranding-lab daily 0.75 2025-06-11 https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1617861937084-DFHQUSHLKXZPCJQ5PWZY/unsplash-image-8ryz8T0bWx4.jpg About https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1617861911956-YHL7P42IL77LOVI8WZET/unsplash-image-zoCDWPuiRuA.jpg About https://www.therebrandinglab.com/brand-experience daily 0.75 2024-03-30 https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1621334214510-H0D2N8FMFDBAOJE8WWGP/Frame+1.png Brand Experience https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1621254552215-UZXSX50XIK604FTM3RZK/3-1.png Brand Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1621254607914-HE322U1XV4QVKEQJF3YJ/3-4.png Brand Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1621254580519-HECZHF4NGJL7NSS5ZVWB/3-2.png Brand Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1621254619649-GIWMFXWHIT1XS50RZ29G/3-5.png Brand Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1621254593295-CPMNDV28I0YF70XEOPQH/3-3.png Brand Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1621254717699-AT4VUAX4NS9PQXD5DZ4H/3-6.png Brand Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1621257109945-V8QK5VUQ187KLCP9Q8VC/Process.png Brand Experience https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1616495856932-NN2YS7OFSOOUP434O0Q2/unsplash-image-Oalh2MojUuk.jpg Brand Experience https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1615287379448-OUWH38FGJ1GQIFYVWGVY/147492261_3894223763961879_6404162215223907301_o.jpg Brand Experience https://www.therebrandinglab.com/general-1 daily 0.75 2022-02-16 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847902870-ZOUR0EX0L2QSQNRC1SP2/image-asset.jpeg General 1 - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847903067-57HDPDJ6TWU40QPAQLS4/image-asset.jpeg General 1 - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://www.therebrandinglab.com/faq daily 0.75 2022-03-17 https://www.therebrandinglab.com/project daily 0.75 2026-02-16 https://www.therebrandinglab.com/project/showba-rebranding monthly 0.5 2022-02-09 https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1621447859199-O4FXK8748N9PBRRSB027/01.png Project - 品牌重塑實驗｜小北百貨品牌重塑 https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1621447888014-5SPQA3GU8AH8TXO09TMB/02.png Project - 品牌重塑實驗｜小北百貨品牌重塑 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1623897761968-K7WEIOVLW069QN88F8RA/1gyok-kq9ni.gif Project - 品牌重塑實驗｜小北百貨品牌重塑 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1621448618898-7Q2H0VODNFGLXB5J48SB/03.png Project - 品牌重塑實驗｜小北百貨品牌重塑 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1621448637594-BIMKHUTGDNF10RKCJLC0/04.png Project - 品牌重塑實驗｜小北百貨品牌重塑 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1621448662972-XIA5VWJABZ9JKN34YHY6/05.png Project - 品牌重塑實驗｜小北百貨品牌重塑 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1621448782353-SHRFTY3B1YNSBMFM3Y6O/07.png Project - 品牌重塑實驗｜小北百貨品牌重塑 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1621448934328-SSW7T8FS0R2J9DMBHPX7/08.png Project - 品牌重塑實驗｜小北百貨品牌重塑 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/603b1294f4a6a57df7eb6513/1621448969827-11VN7RAG910UPLCBJP8D/09.png Project - 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