Don’t design brand, Design Brand Experience
不只是設計品牌，而是設計品牌體驗
What’s
Branding Experience
Brand Experience = User Experience x Brand Design
Brand experience integrates brand design and user experience, allowing companies to better understand the market, recognize user needs, and identify key issues through a series of rigorous design methods. In this way, brand strategies, visual systems, and application policies closer to users can converge more accurately towards a more user-friendly and effective brand design system for brand owners.
品牌體驗 ＝ 品牌設計 Ｘ 使用者體驗
品牌體驗整合了品牌設計與使用者體驗為一體，透過一系列縝密的設計方法，帶領企業了解市場、挖掘使用者需求與找出關鍵問題。藉此更精準的收斂出更貼近使用者的品牌策略與視覺系統與應用方針，提供給品牌主更易用、有效的品牌設計系統。
Why is Brand Experience
The Outcomes
Better Experience
更好的體驗
Creating better consumer experience and stimulating sales by starting from user experience
從使用者經驗出發，為消費者打造更好的經驗與刺激銷售
Precise Positioning
精準的定位
Providing more precise positioning for brand development through research to invest resources in right places
透過研究，為品牌發展提供更精準的定位，將資源投於刀口
Strategic Design
策略化設計
Maximizing the value of design by incorporating strategic planning and visual effects
讓設計不僅有視覺，而是建構於策略之上，價值最大化
Creative Insights
創意洞察
Injecting creativity and innovative thinking into brand vision for activation
注入創意與創新思維，活化品牌視覺
Flexible System
彈性的設計系統
Constructing a more user-friendly and adaptable design system
建構更易用、更有延展性的設計系統
Unique Visual Design
獨一無二的視覺語彙
Focusing on market demands to provide brands with distinctive and accurate visual vocabulary
聚焦需求，為品牌提供獨特、精準的視覺語彙
The Process
Step 1. Research
Brand insights are extracted through a wide variety of design methods, such as in-depth interviews, buyer personas, and customer journey maps.
縝密的研究提供品牌更宏觀的觀點，藉由深度訪查、人物誌、顧客旅程圖等多種設計方法，以使用者精演的角度進。
Step 2. Strategy
Based on the insights from the research results, we customize strategic plans for brand development.
一個強大的品牌需要從一個好的計畫開始。透過研究階段的洞察結果，我們為品牌發展量身定做的策略計畫，歸納收斂出品牌核心價值與設計實作方針。
Step 3. Design
After preliminary research and strategy formulation, we provide professional design services.
在經過前期的研究與策略擬定後，我們提供專業的設計服務，並專注於跨領域應用與多載體的整合，讓品牌設計不僅僅是paper work，而是真正能藉由專家的連接落實於未來。
