why we start

The Rebranding Lab™

品牌重塑實驗室™ @ StudioPros

The Rebranding Lab™ is a Experimental Lab by StudioPros. We believe that brands need to adapt to changes within times, and user needs need to be revised and optimized. This project not only re-designs the company logo but we would like to Integration and optimization of brand visual identity, corporate vision, and user experience. We looking forward to arousing more discussions and bringing insights into branding design.

由StudioPros發起，我們認為品牌再造的議題並不僅是優化視覺，更需要將使用者需求及體驗導入品牌設計流程，以更有脈絡的方式研究並定義品牌，創造視覺與策略並蓄的品牌視覺。
我們將不同領域的設計方法打破重組，實驗以不同的研究構成品牌體驗的概念收斂，並以「設計」方法為方法實驗跨領域融合的可能。

What We Do

Who we are

Member

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studiopros.work

Yi-Hsuan Li

Yi-Hsuan Lee is a Taiwanese designer and the founder and Design Director of StudioPros. She previously served as a design consultant at IBM iX, aiming to integrate multifaceted design approaches through user experience. Her work is known for the fusion of Eastern elements and minimalist aesthetics, exploring innovative possibilities in design. Her clients have included Facebook, Shutterstock, Helsinki Design Week, and the Golden Melody Awards.

Ｗen-Hsin Chang

Wen-Hsin Chang is the Experience Design Director at StudioPros, specializing in UI design and brand strategy. With expertise across graphic, interface, and service design, she creates tailored solutions with strong market insights. She also engages in social issue discussions and open-source communities, contributing to projects like open data, disaster relief, and design for social change. Her clients include Lollipop Smart Baby Camera, Inside Media, Whoscall, PTS News Lab.